Pooja & Keyur is a label of handcrafted premium and luxury womenswear, celebrating contemporary India.

The label was started by Pooja Shah and Keyur Kagathra in 2011. Blending Keyur’s background and training in design, and Pooja’s management and entrepreneurial skills, the duo aims to offer a line of clothing that fits the modern Indian woman’s mindset and lifestyle.

With strong roots in traditional artistry, the pret, couture, and bespoke bridal lines from the house extend design derivations that are current, yet holding timeless appeal.

Working with craft belts and regional artisans, Pooja & Keyur holds strong core values of thoughtful design, ethical sourcing, and enduring quality. Handwoven textiles, intricate embroideries, earthy dyes, and artsy prints create a distinct blend in their signature style.

Their design studio is based in Ahmedabad.